Understanding Your Customers Through Jobs To Be Done
Knowing what customers need, and not what they want, is key to driving successful innovation efforts. Spend a morning with us to understand your customers better. Jonathan Briggs, our Academic Director and Co-Founder, will run through the Jobs To Be Done framework with you. In this breakfast session we'll introduce you to the methodology: where is it from, how does it work, and how can you apply it to your business?
8:30am: Eat and mingle a bit (breakfast will be provided)
8:45 - 10am: JTBD theory and workshop (learning & doing)
Hyper Wednesday Breakfast is a new series launched to help individuals explore the digital revolution and discover the opportunities within personal development, business, and society. Take home valuable tools for work and life to help you stay competitive in the 21st century.
- The event description was updated. Diff 2016-04-27 03:53:00